A data-driven view of the student, media, education marketing and research opportunities across New York City, Miami and Spain.
New York offers the largest premium media opportunity in the analysis, with strong potential for institutional partnerships and global brand campaigns.
Miami is a smaller but geographically concentrated market, making it suitable for a focused pilot, local partner coordination and measurable first campaign cases.
Spain offers the largest student base and the clearest opportunity for phased expansion across several university cities.
Officially reported student, university and national advertising figures.
City figures created by combining several universities.
Estimated city-level OOH and DOOH figures.
Estimated addressable market based on student population, institutional scale, market competition, media activity and typical go-to-market spending. This is an analytical model, not a directly reported official market figure.
Reach students through OOH, DOOH and urban media positioned around high-density student movement.
Create student demand through sponsored experiences, rewards and transactions within the UNIVIGO ecosystem.
Test concepts, campaigns, products and user experiences through structured student research and feedback.
UNIVIGO Reach is the core revenue engine of the model. Hector receives 20% of the advertising revenue generated through the physical kiosk network.
UNIVIGO Forward and UNIVIGO Labs add scalable platform revenue to the same ecosystem. Forward generates transaction-based platform income, while Labs generates revenue from research, testing and structured student feedback.
In this model, Forward and Labs do not carry additional kiosk-specific operating costs. This creates additional revenue potential without a proportional increase in physical infrastructure costs.
€1,600 per kiosk per month · €19,200 per kiosk per year. Only Reach creates kiosk operating costs.
Results are illustrative operating estimates before taxes, financing and extraordinary local expenses.
Applies the currently selected Reach, Forward and Labs market-share percentages to New York City, Miami and Spain, showing Hector's estimated annual net operating income in each market.
This calculator is designed to provide a high-level view of the potential revenue opportunity based on market share, platform economics and estimated kiosk capacity.
The calculation includes the current kiosk operating-cost assumption but does not represent a complete profit-and-loss statement. It does not include local office costs, management and sales teams, marketing expenses, insurance, legal and administrative costs, financing costs, taxes, logistics, local staffing or other market-entry expenses.
The results should therefore be viewed as an indicative commercial opportunity and an initial operating contribution estimate, not as an EBITDA or net profit forecast.